campaigns

I have had the pleasure to help conceptualize and lead several multimedia campaigns for a variety of employers and clients. Working with talented in-house teams and outside agencies, I’ve created campaigns that are engaging, accessible, and actionable. Here are a few examples.

Conversation Ready. As a Communications Director at Beth Israel Deaconess Medical Center, I was the communications lead on Conversation Ready, part of the national campaign, The Conversation Project. Working with leaders across the medical center as well as patients and families, I produced videos, email updates, web content, posters, and handouts aimed at increasing communication and documentation about patients’ wishes for end-of-life care.

The Innovation Fund. As communications lead at this educational nonprofit, I spearheaded digital comms, print, and earned media. I also supervised and mentored the student producers of this video, created as part of a 25th anniversary campaign to raise visibility and funds for the organization.

Interactive Health Solutions. The Senior Health Communications Consultant at this large employee health and wellness company (with 2,500 companies with 1 M+ employees), I oversaw all employee-facing health communications. Managing in-house and outside teams, I produced 10 campaigns with 80+ digital, video, and print deliverables. The campaigns promoted physical, mental, and financial health by addressing underlying social determinants/drivers of health.

The Reis Group. As Senior Counselor at TRG, a DC-based health communications firm, I worked on earned media and partnerships for two national campaigns. Both campaigns aimed to build trust and adoption of Covid-19 and other respiratory virus vaccines. As part of the TRG team, I guided pitches and mat releases, like this one.